Template · Updated October 2026
Free UGC portfolio template
Every block a UGC portfolio needs, in plain text with [placeholders]: the page outline, a headline, an about line, video labels, a results block, a rate card, a mock brief for spec videos and the notes to send with your link. Copy one block or all of it, then paste into Canva, Notion, Carrd or a Drive PDF.
On the page
The portfolio itself
The page, top to bottom
Eight sections in the order a reviewer reads them. Skip 2 and 7 until you have them.
1. Name, niche and formats in one line 2. Results, with dates (or "Sample portfolio" if you're new) 3. Your three best videos for this job 4. More videos, grouped by format 5. A label under each video 6. Rates or weekly capacity 7. Testimonials (real ones only) 8. One contact button
Headline: pick one
UGC creator for [niche] brands: [format] videos that [result]. I film [formats] for [product type]. [N] videos, [N] median views. [Niche] UGC creator in [country]. Faceless demos and voiceovers.
About: two sentences
New: I'm [name], a UGC creator in [country] who films [niche] products the way I really use them. Below are sample videos I made for products I own. Working: I've made [N] videos for [type of brands], as ads and on brand accounts. I'm at my best with [format] and deliver within [N] days. Faceless: I don't appear on camera. I film hands-on demos, voiceovers and screen recordings for [niche] brands.
Label under every video
Product type, format, length, paid or sample, and a result if you're allowed to share it.
[Product type] · [format] · [0:24] · [Sample / Paid] · [result] Examples: Budgeting app · talking head · 0:24 · Paid, brand account · 212K views Face serum · demo · 0:18 · Sample, not sponsored
Results block
For Canvas UGC and posting jobs. Use your own test account if you have no brand accounts yet.
RESULTS, [Aug 4] to [Oct 10, 2026] [38] videos on [2] brand-owned accounts ([study apps]) [2.1M] views in total · [3.2K] median per video · [4] over 100K Kept [4] videos a week for [9] weeks Live links below. Analytics recording on request.
Contact line
Work with me: [email] · Replies within 24 hours · Booking [November]
Pricing
UGC rate card template
For reference: on viral.app right now, Canvas UGC jobs that pay per video pay a median $15 a video, and jobs that pay on views pay a median $1 per 1,000 views (live rates). UGC collaborations on Collabstr paid $154 on average in 2025. More benchmarks are in the guide.
UGC rate card
Send it as its own page or PDF. Keep the base price and the usage add-ons on separate lines.
[Your name] · UGC creator · [niche] Portfolio: [link] · [email] VIDEOS 1 video, 15 to 35 seconds .............. $[price] 3 videos, one product .................. $[price] Monthly, [8] videos .................... $[price] INCLUDED - Organic use on your own channels - [1] round of revisions - Delivered in [5] business days, 9:16, captioned and clean ADD-ONS - Paid ad use, [30] days ............... +[30 to 50]% - Ads through my handle (Spark or Partnership Ads) ... +[30]% a month - Raw footage .......................... +[30 to 50]% - Extra hook ........................... $[50] each - Rights forever ....................... +[100]% POSTING ON YOUR ACCOUNT (Canvas UGC) - [3 to 5] videos a week on an account you own - $[base] a video + $[rate] per 1,000 views, counted for [31] days - Paid [weekly / monthly]
No experience
Spec videos and labels
No clients yet? Write the brief yourself, film to it, label the result. The full method is in how to make a portfolio with no experience.
Mock brief for a spec video
Fill one in before each sample. It makes the video look briefed, because it was.
MOCK BRIEF Product: [name, what it does in one line] Viewer: [who scrolls past this, e.g. students cramming for finals] One message: [the one thing they should remember] Hook, first 2 seconds: [question, bold claim or visual] Format: [product demo / talking head / tutorial / skit] Length: [15 to 30] seconds, 9:16, captions on Must show: [the product on screen by second 3, the result] Call to action: [download it / try it / link in bio] Label: Sample video for [product]. Not sponsored.
Sample labels
Under spec videos and in the bio of a sample account.
Sample video for [product]. Not sponsored. UGC samples for [niche] brands. Not sponsored. [email]
Sending it
Notes to send with the link
Note for a job application
Which account you'd post from, what your videos usually get, one idea. Skip the compliments.
Hi [brand], I'd post from a new account for [product], [4] videos a week in [niche]. My last [12] videos got a median of [1.5K] views: [link]. One idea: [a hook for their product, in one line].
Pitch email to a brand
Subject: UGC videos for [brand], from a [niche] creator Hi [first name], I make [format] videos for [niche] brands. Three samples that look like your ads: [link]. One idea for [product]: [one line]. [Starting price or package], delivered in [5] days. [Your name] · [portfolio link]
Paste it in
How do you use the template in Canva, Notion or Drive?
All of them are free to start; the builder comparison has prices and limits.
Canva
Search “UGC portfolio”, filter to Websites (many results are slide decks, and the website templates aren't UGC-specific), paste the blocks into a one-page template and publish it free on my.canva.site.
Notion
Paste the outline as headings, put your videos in a table with the label fields as columns, and publish to the web. Link or embed videos: the free plan caps uploads at 5 MB.
Google Drive
Put the headline, about, results and rate card into a one-page “00 Start here” PDF at the top of the folder, then one folder per format.
Carrd
One section per block, with TikTok or YouTube embeds for the videos. Pro Standard ($19 a year) adds your own domain.
Need the videos first? viral.app's free course chapter covers building a UGC portfolio from zero, from picking products to the trial that follows.
FAQ
Template questions
Is there a free UGC portfolio template?
Yes: every block on this page is free to copy and works in any tool. Canva also has free UGC portfolio designs, but filter to website templates, since many results are slide decks.
What should a UGC rate card include?
Your name, niche and portfolio link; prices per video and per package; what's included (organic use, revisions, turnaround, formats); usage add-ons on separate lines (paid ads, ads through your handle, raw footage, extra hooks, rights forever); and your terms for posting on a brand's account.
Should a UGC portfolio be a PDF or a website?
A link that opens on a phone beats a PDF attachment. Use a website or a Drive folder for the portfolio, and keep a one-page PDF for the rate card.
What is a mock brief?
The brief a brand would have sent you, written by you before you film a spec video: product, viewer, one message, hook, format, length and call to action. It makes samples look like real work.