Guide for creators · Updated October 2026
A UGC portfolio is one link that shows brands 5 to 10 short vertical videos, who you are, what your videos did and how to hire you. Brands skim it, so put the three videos closest to the job first and label samples as samples. For jobs where you post on a brand's account, show view counts, not follower counts: that's what the brand pays for.
Larisa @createdbylarisaa
UGC creator · Canvas and tech UGC tips · Europe
531K
views with 1.3K followers
215
videos, May to Oct
180K
top video, 6 over 10K
“I still don't understand why more creators aren't doing tech UGC”, a TikTok by Larisa:Text hook180K
“How to warm up a new Canvas UGC account”, a TikTok by Larisa:Tutorial75.6K
“Creators are sleeping on tech UGC”, a TikTok by Larisa:Talking head64.3K
“Let's talk about Canvas UGC”, a TikTok by Larisa:Walk and talk48.2K
“How to become a Canvas UGC creator in 1 week”, a TikTok by Larisa:Talking head16.7K
“Girl to girl: drop your most insane ways to make extra money”, a TikTok by Larisa:Text hook10.2KEvery tile opens the live post, so a brand can check each number.
What reviewers see
Fit first, then proof, then the videos. A portfolio gets you into a trial; the trial gets you hired. This is the order a reviewer reads yours in.
Larisa @createdbylarisaa
UGC creator · Canvas and tech UGC tips · Europe
531K
views with 1.3K followers
215
videos, May to Oct
180K
top video, 6 over 10K
“I still don't understand why more creators aren't doing tech UGC”, a TikTok by Larisa:Text hook180K“How to warm up a new Canvas UGC account”, a TikTok by Larisa:Tutorial75.6K“Creators are sleeping on tech UGC”, a TikTok by Larisa:Talking head64.3K“Let's talk about Canvas UGC”, a TikTok by Larisa:Walk and talk48.2K“How to become a Canvas UGC creator in 1 week”, a TikTok by Larisa:Talking head16.7K“Girl to girl: drop your most insane ways to make extra money”, a TikTok by Larisa:Text hook10.2K4Every tile opens the live post, so a brand can check each number.
Name, niche, the formats you film, your country and languages. Most jobs are open to certain countries and languages only, so say both.
Views on accounts you posted for, the median per video and how many videos it covers. For ad work: results a brand let you share.
Hook in the first two seconds, the product on screen, a visible payoff. Reorder them for each application.
Product type, format, length, and whether it was paid or a sample. Labels let a reviewer skim without pressing play.
A starting price or how many videos a week you can deliver, plus a single way to reach you.
By job type
The five parts above, always. What changes with the job is what you lead with and what counts as proof. Make one version per job type rather than one portfolio for everything.
| Job type | What the brand buys | Lead with | Proof that counts | Best link |
|---|---|---|---|---|
| UGC adsAd creative you deliver as files | Video files it runs as paid ads, with usage rights | Three ads in the brand's category, then one concept with three different hooks | Range of hooks and formats; ad results only if the brand shared them with you | Drive folder or a portfolio site |
| Canvas UGCYou post on an account the brand owns | Several posts a week on its account: open Canvas jobs ask for a median of 5 a week | Videos that got views on an account you ran, with the account's numbers on top | Views per video, the median, how many passed 100K, and the weeks you kept the pace | A TikTok or Reels account plus a results line; a marketplace profile |
| Creator-postedYou post on your own account | A post to your audience | Your account and your best organic posts | Followers, average views, audience country and age: a media kit | Your profile plus a media kit page |
Proof
Because on most UGC jobs, nothing goes on your own page. 137 of the 156 open jobs on viral.app's job board are Canvas UGC, where you post on an account the brand owns, often a brand-new one (see how Canvas UGC works). Your followers never see those videos. The pay follows views instead: 88 of those jobs pay per 1,000 views, a median $1, and 40 pay a base per video, a median $15; only 13 pay both. So the only question a Canvas brand has is: when you post, do people watch?
What a lot of portfolios say
12.4K followers
“Worked with 20+ brands”
“My content converts”
Nothing a brand can check, and nothing about what happens when you post on an account that starts at zero.
What a brand wants to read
Dated, specific and checkable: the median shows her typical video, and a reviewer can open the top ones and see the same numbers.
Real numbers from Larisa's TikTok @createdbylarisaa, as of October 18, 2026: views and the median tracked by viral.app, followers from her TikTok profile. The follower side is a typical example.
Your own test account counts. Warm up a fresh TikTok or Reels account in your niche for 2 to 3 days, post one sample a day for two weeks and report its median views. It's small proof, but it is real, and it shows people stop and watch.
On viral.app, your creator profile holds up to 10 featured videos and 20 featured accounts. Each is checked when you add it, and brands you apply to see the follower and view counts, refreshed daily, next to your application.
From zero
With spec videos: practice videos for real products you own or use, made as if a brand had briefed you. Brands expect them from new creators, as long as they're labeled. Start applying at five videos, and keep posting while you apply.
Apps first: almost every open job on viral.app's job board is for an app or software tool, such as study, productivity, finance or AI apps. Pick one niche and two or three apps you already use. Skincare or kitchen products work for ad-creative jobs. One niche reads as a specialist; five niches read as random.
Before you film, write what a brand would send: the product, the viewer, the one message, the hook, the format, the length and the call to action. Use the mock brief template, or the two filled examples in viral.app's free Influencer Brief Notion template.
Product demos, talking-head videos and tutorials lead the formats open jobs ask for (see the chart). Keep each video between 10 and 35 seconds, vertical, with captions people can read without sound. For Canvas jobs, make them look like a real person posted them, not like an ad.
Re-cut the same video with three different openings. It shows ad buyers you can test, and it costs ten minutes. viral.app's free hook testing planner has five hook prompts.
Write “Sample video for [product]. Not sponsored.” under each one. Brands expect spec work; they don't like discovering it.
Open a fresh TikTok or Reels account in your niche on day one and use it like a normal viewer for 2 to 3 days: search the niche, watch videos to the end, follow 5 to 10 creators a day. Then post one sample a day for two weeks, changing the hook more often than the format. Canvas brands hire on views, and this gives you a median to report. Keep applying while it runs.
A Drive folder or a free Canva page is enough. Start applying at five videos; eight to ten is comfortable. viral.app's free course chapter on building a portfolio from zero covers picking products, sharing samples and the trial that follows.
What open UGC jobs ask creators to film
The UGC course on viral.app covers hooks, filming and editing for the core formats, free. For ideas, browse UGC videos that went viral in your niche.
Where to host it
Start with what costs nothing: a Google Drive folder for applications, or a free Canva site if you want a page. Add your own domain when you start pitching brands directly; Carrd's $19 a year, plus the domain itself, was the cheapest route we found. Prices from each company's own site, read October 18, 2026.
| Tool | Free plan | Paid from | Own domain | Video | Link looks like | Use it for |
|---|---|---|---|---|---|---|
| Google Drive folder | Free, 15 GB shared with Gmail and Photos | 100 GB for $1.99 a month | No | Upload the files | drive.google.com/… | Applications and fast replies. Set sharing to Anyone with the link. |
| TikTok or Instagram account | Free | n/a | No | Your posts, with real view counts | tiktok.com/@you | Canvas UGC jobs: public views are the proof. Pin your best 3. |
| Canva website | Up to 5 sites on a free address | Canva Pro, $144 a year | Connect your own on Pro | Upload, up to 1 GB a file | you.my.canva.site | A designed page for $0. Pick a website template, not a slide deck. |
| Notion | Unlimited public pages | Plus, $10 a month yearly | $8 a month a domain, paid plans only | 5 MB uploads on Free, so embed instead | you.notion.site | A plain page you update in minutes, with a results table. |
| Carrd | 3 sites, with Carrd branding | Pro Standard, $19 a year | From Pro Standard | Embeds TikTok, YouTube, Drive; uploads from Pro Lite (64 MB) | you.carrd.co | The cheapest way to put the portfolio on your own domain. |
| Copyfolio | 7-day trial | Premium, $108 a year ($15 monthly) | Buy or connect one | Uploads up to 60 minutes | Your domain | A portfolio builder with video uploads that markets to UGC creators. |
| Ninefolio | Build and preview free, pay to publish | $120 a year, $14 monthly or $190 once | Not mentioned | Videos play on the page | ninefolio.com/you | A UGC portfolio page with rates and a media kit PDF. |
| Beacons | Link in bio and a daily-updated media kit | Creator, $10 a month ($100 a year) | Included from Creator | Background videos; course hosting from Creator Plus | beacons.ai/you | Creator-posted deals, where your audience stats matter. |
| Linktree | Unlimited links | Starter, $6 a month yearly ($8 monthly) | Not supported | YouTube embeds from Pro ($12 a month yearly) | linktr.ee/you | The link in your bio that points to the portfolio, not the portfolio itself. |
| Behance | Free, 15% to 30% fee on paid work through it | Pro from $9.99 a month, yearly | Adobe Portfolio sites on Pro | Uploads under 1 GB; embeds recommended | be.net/you | Editors and designers. Built for still work more than vertical video. |
| Wix | Free with Wix branding and ads | Light, $17 a month yearly | From Light, free for year one | Not stated | you.wixsite.com/… | A full website once you pitch brands directly. |
| Squarespace | 14-day trial | Basic, $19 a month yearly | Free for year one on yearly plans | 30 minutes on Basic | Your domain | A polished full site with a blog or shop. |
| Stan Store | 14-day trial | Creator, $29 a month | Not stated | A store, not a portfolio | A store page | Selling digital products. Skip it for a portfolio. |
Sources: Canva pricing, Notion pricing, Notion Sites, Carrd Pro, Copyfolio, Ninefolio, Beacons, Linktree, Behance Pro, Wix, Squarespace, Stan, Google One. USD prices; yearly where the company bills yearly.
On a marketplace, brands review the profile you fill in there, not your website. Add your best samples to each one you use. On viral.app, featured videos are links to public posts, so post your samples first.
Pricing
Put a starting price on a portfolio you send to brands directly, and keep the full rate card as a separate page you send on request. Leave prices off where the job sets the pay, like job boards, and say how many videos a week you can deliver instead. On marketplaces where you sell packages, such as Collabstr, the price is part of the profile.
| Work | Pay | Source |
|---|---|---|
| Canvas UGC, base per video | $15 median Middle half $12 to $20 | viral.app job board, Canvas jobs that pay per video, each brand counted once |
| Canvas UGC, per 1,000 views | $1 median | viral.app job board |
| Canvas UGC, monthly base | $500 median | viral.app job board |
| Canvas UGC, most one video can earn in bonuses | $300 median | viral.app job board |
| Post on your own account | $25 median per video | viral.app job board, influencer jobs |
| UGC collaboration on Collabstr | $154 average Paid per collaboration in 2025 | Collabstr 2026 report |
| UGC ad video, typical range | $100 to $250 Entry $50 to $150, seasoned $300 to $500+ | Launchpoint, June 2026 |
| UGC project on Twirl | $130 to $300+ | Twirl creator page |
viral.app medians read live from its public job feed on October 19, 2026; the live page is viral.app/ugc-rates.
Typical add-ons from Launchpoint's pricing guide (June 2026). Canvas UGC works differently: you're paid per video and views, not per license.
Avoid
Before you send it
Tick what's done. Your ticks stay in this browser.
0 of 11 done
Ready. Send it with a short note and apply.
Next
Apply where the pay is shown before you apply, five to ten jobs a week in your niche. Check the videos a week, hours and account type first: viral.app's guide to applying says missing a weekly target hurts more than skipping a job. Some jobs also ask for videos made to their brief with the application; 13 of the 156 open on viral.app do. New to all of it? Read how to become a UGC creator first.
156 open UGC jobs with the pay shown before you apply; most need no followers. Your profile carries your portfolio into every application.
See open jobsThirteen job boards and marketplaces side by side, with what each pays and who it takes.
ugc-creator-jobs.comFAQ
A single link that shows brands 5 to 10 of your short vertical videos, who you are, what your videos achieved and how to hire you. It can be a Drive folder, a social account, a one-page site or a marketplace profile.
Five to start applying, eight to ten to feel complete. Marketplaces agree: soona asks for 3 to 6 samples, Insense for at least 4 and suggests 6 to 12, and viral.app's profile features up to 10.
Yes. Film spec videos for products you already use, as if a brand had briefed you, and label them as samples. Posting them on a fresh TikTok account, after 2 to 3 days of warming it up, gives you real view numbers before your first job.
No. A Google Drive folder or a free Canva site is enough for applications. A website on your own domain helps once you pitch brands directly; Carrd's Pro Standard plan connects one for $19 a year.
Put a starting price on a portfolio you send to brands directly, and keep the full rate card as a separate page. On job boards the brand sets the pay: on viral.app, Canvas UGC jobs that pay per video pay a median $15 a video, and jobs that pay on views pay a median $1 per 1,000 views.
Not for ad creative or Canvas UGC. 137 of the 156 open jobs on viral.app's job board are Canvas UGC, where you post on an account the brand owns, so views matter and followers don't. Followers matter only when you post on your own account.
Ask the brand first: your contract decides it, and Canvas accounts belong to the brand by default. If the answer is no, share your results without the brand name, such as “study app, brand account, 1.2M views in six weeks”.
Yes. Hands-only demos, voiceovers and screen recordings are real formats; 7% of open jobs on viral.app list Faceless / Clipping as a format. You'll have fewer jobs to choose from than on-camera creators, so make the demos excellent.
Between 10 and 35 seconds, vertical 9:16, with captions. Mix a few short ones around 10 seconds with a few around 30.
Only if you sell photos. Most UGC jobs buy video, so a photo grid is optional; product stills help on Amazon and ecommerce briefs.